Ditch the Desktop Mobile Rankings Are Through the Roof

by Chris Reid Search engines are still the first destination for most consumers looking for information, products, services, or entertainment. For businesses, getting higher rankings on search engine results pages is key to reaching new customers. While search engine optimization is important for both desktop and mobile, there are clear differences in search results depending on which device the searcher is using. A recent study from seoClarity has highlighted the difference, showing how mobile search behavior affects click-through rates (CTR). The Rise of Mobile The rapid increase in mobile usage over the past few years has resulted in more and more businesses switching to responsive website designs to improve the experience for tablet and smartphone users. In 2013, Google announced they would start demoting sites that weren’t mobile-friendly and reward mobile-friendly sites with a ranking boost. Recently, Google has even added a â€Å"mobile-friendly† label to mobile search results to show which sites are optimized for smartphones. The Study Looking at over two billion impressions from Google Webmaster Tools’ data over 90 days, the seoClarity study is the largest CTR study of its kind. Most other studies have focused on either mobile or desktop results, not comparing the two side-by-side. The study gives SEO strategists and marketers new insights into consumer behavior and demonstrates the power of ranking number one in mobile search results pages. Ultimately, the study shows that if you don’t rank in the number one position in mobile search engine results, the click through rate drops significantly. In fact, the title of the study says it all: â€Å"If you don’t rank first on mobile you might as well be on the second page.† The Details In mobile search results, the data shows a sudden CTR drop from position one at 27.7 percent to position two at 9.2 percent. There’s then a steady fall to a 2.3 percent CTR at position nine. In comparison, the CTR drop on desktop search results from position one to two is much less dramatic: 19.3 percent to 11.4 percent. In both cases, position number five had around one-fifth less clicks than position one. However, getting the top organic spot on mobile gives you a much higher CTR (almost 28 percent), compared to desktops (19 percent). What This Means for Your Business The report shows how important marketing for mobile devices has become. Consumers that use mobile search are less likely to scan the entire page of search results. As they’re more likely to be on the move, around one in four people click on the top link. If you’re a business trying to increase brand awareness and drive traffic, this shows the importance of mobile SEO from a marketing standpoint. Basically, the higher your position in search results, the more traffic you’ll get, but there’s a significant advantage for the top search results on mobile. So how do you improve your chances of ranking well in mobile searches? Use the following mobile optimization strategies: . Optimize your mobile site load time. (Use Google’s PageSpeed Insights tool for help) . Have a minimalist website design with clear navigation buttons . Include unique features for mobile users, such as barcode scanning and a click-to-call option . Avoid using Flash software . Use larger text . Use a responsive website design that adjusts to every screen size . Place links and buttons far enough apart to enable easy tapping . Publish original content that boosts SEO and search engine rankings What Next? The good news is that seoClarity has data that can be compared and analyzed from year to year, so in the near future they may be releasing a more comprehensive report. This also leaves potential for yearly reports soon after. While the seoClarity study has some interesting data that can be used and interpreted in different ways, it’s also important to remember that the results may not be the same for every industry. Nevertheless, the report shows how your business could benefit from mobile optimization and a skilled SEO content writer. Why not use the Mobile Usability feature in Google’s Webmaster Tools to see how your website performs on mobile?

An Action Plan for Settling Homeless People in Seattle

An Action Plan for Settling Homeless People in Seattle It is evident that Seattle is one of the places with the highest number of homeless people. The government has used a large amount of money in trying to deal with this problem, but no significant changes are yet to be seen.Advertising We will write a custom case study sample on An Action Plan for Settling Homeless People in Seattle specifically for you for only $16.05 $11/page Learn More However, the problem of homelessness in Seattle can effectively be addressed through two major steps. This proposal addresses the steps that can be taken to solve the problem of homelessness in Seattle. What the mayor of Seattle needs to do is increase the supported housing programs that are already going on in the city. This can be done through a number of ways. Firstly, the housing programs can be improved by adding supportive services, which should be done on a long-term basis. Secondly, the office of the mayor should avail comprehensive services that cater for special gr oups such as the poor families with physically challenged members and young children. Thirdly, the community partners who are interested in taking part in reducing homelessness in Seattle should be encouraged to team up. Fourthly, the cost of renting houses in Seattle should be reduced through vouchers and other ways that can allow the poor families to secure rental space (Cnare, 2005).Advertising Looking for case study on public administration? Let's see if we can help you! Get your first paper with 15% OFF Learn More An alternative to the program of increasing supportive housing is to enhance the supply of cheap and affordable shelter in Seattle. The problem of homelessness in Seattle is worsened by the lack of affordable housing units for the poor citizens in the city. The supply of affordable housing can be increased through a number ways. Firstly, this can be achieved through the creation of opportunities for building affordable housing units. Secondly, the currently available affordable housing units should be expanded to accommodate more homeless households. Thirdly, the office of the mayor should work toward ensuring that affordable houses are built and sold to homeless individuals who have access to some money. Fourthly, the existing housing market prices should be subsidized to enable these people to acquire houses (Calavita, 2011). The second way that the problem of homelessness in Seattle can be solved is through the removal of barriers that hinder people from acquiring residential houses.Advertising We will write a custom case study sample on An Action Plan for Settling Homeless People in Seattle specifically for you for only $16.05 $11/page Learn More Firstly, the barriers can be reduced by enacting regulations that will prevent unnecessary evictions resulting from defaults in rental fees or mortgage repayments. Secondly, the people should be educated and counseled on financial matters to avoid ca ses of defaults in mortgage payments. Thirdly, the people of Seattle should be supported and assisted socially for them to lead a stable life. This may help them to view life positively and start working harder to make their lives better (Cnare, 2005). An alternative to the program involving the removal of the barriers that hinder the poor from accessing affordable housing is the creation of more job opportunities in Seattle. Unemployment is one of the major causes of homelessness in Seattle. Many people in the city are homeless because they do not have sufficient money to buy or rent a house. In this regard, the office of the mayor needs to create as many job opportunities as possible. These opportunities can be created by reducing the current recommended wage-rate to enable companies and organizations to employ more people to do the same amount of work that they normally do (Calavita, 2011). In conclusion, this action plan proposes a number of strategies that can be used to addres s the problem of homelessness in Seattle. The strategies proposed include job creation, the removal of barriers that hinder people from buying or renting houses and increasing the supply of affordable houses in the city.Advertising Looking for case study on public administration? Let's see if we can help you! Get your first paper with 15% OFF Learn More References Calavita, N. (2011). A review of how to house the homeless. Journal of the American Planning Association, 77(3), 298-299. Cnare, N. (2005). United ways three strategies for reducing homelessness in our community. Web.

Low incidence disabilities in education and what medical supports are Assignment

Low incidence disabilities in education and what medical supports are available - Assignment Example There are specialized interventions that cater for students with hearing impairments in the society. This involves cochlear implants that provide a sense of sound to low incidence students that have a problem with hearing. The surgical electronic device is essential for students with partial damages on the sensory hair cells in the cochlea. Its relevance in hearing is evident in different ways. In this case, adults benefit immediately through experiencing improvement in the first three months of implantation. The children may improve at a slower pace since they need a lot of training during implantations process. In general, victims who undergo cochlea implantation perceive loud, medium and soft sounds as they understand speech through lip reading (Niparko, 2009). At the same time, there are autism interventions that involve communication and behavioral strategies. In most cases, this treatment develops treatment protocols that are compatible to the phenotype of each person. Practitioners adopt ABA based interventions, dietary, bio medical, and pharmacological Interventions. In such ways, ABA based interventions are paired with the treatment of children. It reduces disruptive behaviors and is used in teaching complex communication and self-help skills in children. Also, dietary interventions involve the gutten and casein free diet. This composes of an elastic protein in wheat procedure that gives cohesiveness to dough. Many people use this procedure in improving communication and social interaction patterns. Others use the bio medical interventions in chelation and vitamin therapies. In this case, clinical practices are deigned to get rid of the metal toxins that exist in the body. The final pharmacological interventions are used by scientist s in treating symptoms similar to hearing dysfunctions. It is effective in treating symptoms and behavior sin individuals (Trevarthen, 1998). Vision impairment